TheOFT report found “surprisingly little innovation” in relation to the
traditional
model
of selling property. The OFT noted, however, that this may reflect the
preferences
many consumers express for personal, face-to-face contact with an
estate
agent.As above, the dominant model was the traditional estate agent with a high street
presence
retained by the seller and paid a fee on completion based on a percentage
costs
by shifting more of their operations online. While some traditional estate
agents
had set up virtual offices, it was not yet common practice at that time.
Another striking feature of the market was the
homogeneity of the service offering.
Most
estate agents offered broadly the same package of services – valuation,
production and distribution of marketing material, accompanied viewings, and
negotiation
– at broadly the same price, one to two per cent of the achieved sale
price.With
the heterogeneity among sellers, the market study found it surprising that
there
was not greater variety in terms of service offered or greater use of menus of
services
with the buyer deciding which parts of a package to buy. Similarly, it was
surprising
that a single form of contract flat percentage commission – dominated
the
market. Sloane, a Real Estate company, is a global leader in property services.
In the United Kingdom, we provide occupiers and investors around the world with
industry leading, end-to-end property solutions. In addition, our award winning
research and consulting services provide our clients with global and local
market knowledge, forecasting and trend analysis to make the best long-term
decisions for their continuous success far into the future.From
our origins in
18th century England to a 21st century global operation, sloane has enjoyed a
reputation for excellence providing leading-edge property insight and
on-the-ground delivery to investors, developers, corporate and public sector
occupiers and financial intermediaries.
The
sloaneglobal team is united by a single focus – to deliver our clients
exceptional service, rooted in a deep understanding of their needs and a
commitment to theirlong-term
success.
We
serve our clients across the breadth of their real estate needs. We are always
frank in our advice, taking a stand in our clients’ interests, and we are
relentless in delivering value for our clients as we move from advice to
action.
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